After seeing a need for a contemporary woman’s clothing boutique, Steve and Margaret Smith opened the first ELLIE boutique in Main Line, Pennsylvania in 1997. The store is named after their beautiful daughter, Ellie Smith. ELLIE carries a balanced mix of new designers and classic favorites. Each location has a different customer base and, therefore, we treat each store separately and carefully select lines that we know our customers will love.

ELLIE is part of Country Store Holdings, a family-owned collection of boutiques that began with The Wilmington Country Store in Greenville, Delaware and now includes The Pink Crab, a Lilly Pulitzer Signature Store, in Annapolis, Maryland and Rehoboth Beach, Delaware.